Lakhjit Lotay
Digital Specialist @Aston University
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WORK HISTORY
Digital Specialist @Aston University
Birmingham, GB
Management of key BAU tasks and responsible for maintaining University Intranet, updating and creating new pages using flexible design conceptsKey role in new build of website, building over 100+ new course pages and now beginning phase 2 of the project. I am also responsible for managing stakeholder expectations and dealing with agencies Management of website inbox, planning and delivering work to set deadlines.Worked with Digital Services to deliver a new ticketing system (TopDesk) and training staff on how to use the ticket system.Managing social media channels and monitoring interaction; using Orlo to schedule posts to publish at set times, supporting digital ambassadors with Unibuddy and ensuring a strong online presence with consistency of tone and brand values.Full website audit ensuring compliancy and accessibility (converting PDF documents into HTML templates).Implemented strategies to increase website rankings though SEO and keywords.Key role in web migration project - moving the current website onto a new CMS platform involved a solid website strategy, liaising with key stakeholders and external agencies.Using Google Analytics and multiple internal data sources to monitor and report on website performance and content. Carrying out competitor analysis to identify opportunities to evolve the website and campaigns (clearing, open days, welcome week, user experience).Working closely with our development team to ensure components are built to our specification.Improving the usability and user experience design of the website, specifically looking at user journeys ensuring the user can find pages/sections of the website without any problems.Reviewing new technologies to keep Aston University at the forefront of developments in digital marketing.Offering technical support and advice to key stakeholders and departments within the University.
EDUCATION
Birmingham City University
Bachelor's degree, Media and Communication
Solihull 6th Form College
Media Studies, OCR National Diploma in Media Studies
Hall Green Secondary School
GCSEs
SKILLS
ABOUT LAKHJIT LOTAY
An accomplished, innovative web and new media specialist, I have an acute eye for detail with the ability to channel my own style whilst adhering to brand awareness. I have experience in a range of marketing disciplines including marketing communications, copywriting, campaign management, social media, SEO, CRM, website development, online engagement and event management. I can solve problems effectively and work well under pressure. As a skilled multi-tasker and with a genuine, approachable personality I work well within a team but can also work unsupervised and be relied upon to get the job done and meet deadlines.Key skills:Photo editing using Adobe Photoshop; skilled in using Google Analytics, Mailchimp; web management tools (Basecamp, Trello and Microsoft Teams) and heat map performance software such as Hotjar and Crazyegg.Skilled in CMS systems (Episerver, Wordpress, Drupal, Contensis and Sitecore) and a good understanding of UX design, SEO and CRM systems such as Microsoft Dynamics 365.Managing web projects, dealing with key stakeholders and external agencies, working on multiple projects knowing what to prioritise, excellent organisational skills and a meticulous eye for detail with proficient design ability.Creatively using mobile app software and understanding audiences.Experienced using scrum/agile methodologies whilst working in B2B and B2C settings.
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