Lais Tavares
Marketing Director @RBC
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WORK HISTORY
Marketing Director @RBC
Toronto, ON, CA
Leading marketing initiatives for RBC’s direct investment businesses segment.
EDUCATION
Pontifícia Universidade Católica do Rio de Janeiro
Master’s Degree, Marketing
Católica Porto Business School
Executive Mba , International Business
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor of Visual Communication, Graphic Design
Escola de Artes Visuais - EAV | Parque Lage
Couse, Art/Art Studies, General
Escola Superior de Artes e Design
Bachelor's Degree, Graphic Design
SKILLS
ABOUT LAIS TAVARES
As a brand marketer with a foundation in design and a strong strategic mindset, I bring a unique blend of creative excellence and business acumen to every challenge. I began my career as a designer, where Design Thinking quickly became second nature, guiding me to evolve naturally into brand strategy. To deepen my understanding of business impact, I pursued an MBA. With this added expertise, client and agency experience, my focus broadened; expanding from creative execution to addressing core business needs. I am known for leading with unapologetic empathy and authenticity; a natural result of being a gay Latina woman. I have a passion for developing talent and building inclusive, high-performing teams. My long-term aspiration is to lead brand building and transformation in the financial sector; proving that credibility is built through consistent excellence, not conformity.Achievements• Forbes 30 Under 30 – Brazil • MBA - Puc Rio (Merit scholarship – best private university in Latin America)• Rebranded leading LATAM brands (ie. Brahma, Antarctica)• Rebranded Sun Life (leading insurance brand in Canada)Expertise in: Agency and partner management, Brand Management; Branding; Brand Strategy; Marketing Strategy; Brand Portfolio Architecture; Visual Identity creation and governance; Sponsorship, Social Media, Events & Advertising strategy and execution.Known for: Being a passionate professional; being authentic and accessible; building alignment across cross-functional teams; clear communication and storytelling;Oh, and it\'s pronounced Lah-eesh.
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