Laird G.

About Laird G.

An innovative leader with proven expertise in consumer goods, data analytics, marketing, digital technologies, product development and innovation management. Designs breakthrough customer-centric solutions, products, and services. Develops industry-shaping strategies and thought leadership for associations and corporate leaders. A leader of diverse, cross-functional teams. Excels at bridging the gap between technical and business resources to deliver cohesive solutions.Specialties: Innovation & Product Management • Jobs Theory / Jobs-To-Be-Done, Design Thinking, Stage-Gate, Agile, Lean Six Sigma, TQM, Open Innovation• 3 patent submissions since 2014, 2 awardedIndustry Experience• Public safety, CPG & retail services, data analytics, mobile device and service technologies, digital media, manufacturing Leadership & Communications• Client-facing, industry conference, and corporate leadership presentations. Panel participation and association committee leadership.• Thought leadership and white paper/report development; education/training session development and delivery Technology Aptitude• Data analysis & visualization (Tableau, PowerBI, MS Excel)• IRI, Nielsen and proprietary data platforms; blockchain strategy, AWS cloud services• Collaboration & project management platforms (Basecamp, MS Project, Aha, Pivotal, Jira / Trello / Confluence, SharePoint); Visio

Experience

1. Senior Lead, Customer Insights and Analytics

   Inmar Intelligence

   Dec 2024 — Present · Winston-Salem, NC, US

   Taking CPG and retail customer insights to the next level

Education

• Kansas State University

  B.A., Economics

• Colson Fellow

  Colson Center for Christian Worldview

Skills

• Business Planning
• Crm
• Integrated Marketing
• Leadership
• Mobile Advertising
• Mobile Marketing
• Mobile Applications
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Research
• Consulting
• Analytics
• Business Strategy
• Business Development
• Product Development
• Digital Marketing
• Market Research
• Marketing Analytics
• Entrepreneurship
• Digital Strategy
• Management
• Coupons
• Tableau
• Customer Relationship Management (Crm)
• Marketing
• Competitive Analysis
• Start-Ups
• Strategic Planning
• Advertising
• Product Marketing
• Strategic Partnerships
• Mobile Technology
• Market Analysis
• Product Management
• Team Leadership
• Mobile Devices
• Strategy
• Thought Leadership