Lainie Cosgrove

About Lainie Cosgrove

I\'m an award-winning, patent-holding product leader with deep experience driving growth, engagement, and operational scale across AI, ML, and personalization platforms. I’ve helped global-scale companies—from stealth startups to Amazon, Nordstrom, Walmart, and The New York Times—launch machine learning products that deliver measurable results. I move fluidly between leadership and IC roles depending on what’s needed to get the job done, and I’m at my best when my sleeves are rolled way up.What I’m known for:* Translating complex ML systems and data pipelines into clear, aligned product narratives* Designing and executing high-impact personalization, experimentation, and growth strategies* Building and scaling high-performing, cross-functional teams—technical, product, and ops* Shipping scrappy MVPs, rebooting legacy systems, and delivering under high stakes* Using data to surface human behavior patterns and create sticky, engaging user experiencesExperienced with: search, recommendations, MAB/MVT experimentation, e-commerce, subscription models, embedded finance, ad tech, mobile apps, B2B SaaS, zero-to-one product development, and advising startups from seed stage to scale.

Experience

1. Founder Principal

   Dna Digital Consulting

   Jun 2018 — Present · Seattle, WA, US

   Founded DNA to help organizations reinvent themselves from the ground up—and accelerate sustainable and inclusive growth through AI/ML. We help organizations unlock the true value of data and enhance their performance by making lasting improvements in technology, processes, capabilities, and individuals. Highly proficient in artificial intelligence, machine learning, leadership, management, cognitive science, product and user experience design. Roles include, start-up advisor, strategic leadership, change management, advisory and board member roles.

Education

• University of Washington

  BA, Digital/Experimental Media Communication and Design

Skills

• Mobile Devices
• Process Management
• End User Support
• Recommender Systems
• Agile Methodologies
• User Interface Design
• End User Training
• Web Analytics
• Machine Learning
• Personalization
• Strategy
• E-Commerce
• Agile Project Management
• Product Management
• Strategic Planning
• Cross-Functional Team Leadership
• Analytics
• User Experience
• Web Development
• SEO
• Technical Support
• Business Analysis
• Digital Strategy
• Mobile Applications
• Product Strategy
• Competitive Analysis
• Laugh Generator
• Product Development
• Risk Management
• Process Improvement