Lainey Gaffney
Marketing Operations & Digital Content Professional | 6 Years Growing Startup Communities | AI For Good
- Role
- Product Marketing Coordinator at Wtia
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lainey Gaffney
Marketing operations professional with 5+ years executing email marketing, campaign management, content creation, and event production for startup accelerators and tech nonprofits. Passionate about AI innovation and experienced in integrating AI tools into marketing workflows and using HubSpot and Salesforce CRM to drive engagement and program growth across WA state\'s startup ecosystem. Led the #SeattleAIWeek 2025 campaign!
Experience
Product Marketing Coordinator
Feb 2024 — Present · Seattle, WA, US
Manage end-to-end email marketing operations using HubSpot, including strategy, content coordination, design, and deployment- Plan and execute inbound marketing strategy across social media, blog, and website to drive organic engagement and lead generation- Manage creation of digital marketing assets including graphics, reports, and event materials- Manage events and marketing for Founder Cohort Accelerator Program- Managed events and marketing for Startup Program- Supervised interns supporting research projects and database management- Managed membership acquisition from inbound lead generation through Salesforce- Tracked metrics and supported reporting on grant-funded initiativesKEY ACHIEVEMENTS- Increased email open rates 32% and grew LinkedIn engagement 82% in less than one year through strategic content optimization and audience targeting- Led marketing campaigns for Seattle AI Week 2025, driving attendees across 75+ community events (67% YoY growth from inaugural AI Week in 2024)- Sold out flagship AI Summit and Opening Reception (featuring Governor Bob Ferguson keynote) and managed full event production including budget, vendors, ticketing, and day-of operations
Education
Founder Institute
Accelerator Lab (Formerly Leading Institute)
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