Lainey Ngo

Experience

1. Social Media Associate

   Samsung Mobile

   Dec 2022 — Present · Plano, TX, US

   Lead execution of high-impact and standard paid social media campaigns across multiple Galaxy product launches, providing strategic creative recommendations that aligns with MX media and GTM strategy with alignment from stakeholders, and manage campaigns through creative asset and copy process with agencies to traffic and hit key go live dates.• Lead custom content partnership campaigns from media team, managing creative review and execution with collaboration across functional teams to build a 360 marketing plan that encompasses paid media, organic social media, PR and influencer activations.• Create net-new assets for paid social media that diversifies campaign asset mix and caters to each unique social platform, including product key RTBs and messaging that best aligns to MX GTM strategy, target audience and media placement.• Head of custom AR lens and filters on Snap and Meta platform, partnering with social partners, AR production team, and internal teams to produce lenses that highlights key features in Galaxy product launches, providing a virtual consumer-first AR experience, resulting in positive brand lifts and KPIs exceeding the tech vertical benchmark. • Streamlined the process for paid social media between multiple agencies (creative + media + platform partners) and foster collaboration with key functional teams, allowing the business to make quick decisions and move efficiently throughout campaigns when working with short and hard deadlines for media campaign launches. • Govern social media best practices that adheres to the uniqueness of each social platform and placement, catering to their creative and copy best practices that attribute to brand recall and drive high performance for media placements. • Provide quick-turn and efficient solutions when facing media campaign challenges that allows the business to continue moving forward and stay timely during key live dates.

Education

• University of North Texas

  Marketing, Marketing

  2020 — 2022

• Dallas College

  Business, Management, Marketing, and Related Support Services

  2017