Laine C.
Sr Social Media, Marketing & Brand Development @Unitus Community Credit Union
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WORK HISTORY
Sr Social Media, Marketing & Brand Development @Unitus Community Credit Union
Portland, OR, US
Since joining the Marketing Team, Unitus has seen a 70% increase in follower growth across all platforms, 95% increase in page & profile reach, and 71% increase in average engagement rate. On IG, Unitus has seen 81% increase in post engagement and 75% increase in page reach. On LinkedIn, engagement has increased by 82% and page reach has rocketed up to 77%. Key Achievements & Responsibilities: Create and execute the defined social media strategy on all digital platforms Launch the Unitus Influencer Program Three-time recipient of the America Saves Week DOSE Award for outstanding financial education social media content Optimize social media spend for ad campaigns Manage online reputation management across digital banking apps, Yelp, and Google Analytics and Optimization: Track and analyze social media performance. Develop optimization recommendations and manage their implementation to ensure effectiveness. Engagement Monitoring: Monitor social media engagement metrics, such as mentions, comments, likes, and inbound messaging. Coordinate responses as needed and maintain a high level of engagement with our audience.
EDUCATION
Carl von Ossietzky University of Oldenburg
Germanic Languages, Literatures, and Linguistics
University of Vienna
Master’s Degree, Human Rights
California State University, Long Beach
Bachelor's Degree, German Language and Literature
ABOUT LAINE C.
Social media professional with 10+ years of experience creating engaging content, managing campaigns, and building online communities. My background in human rights and nonprofit work provides a unique lens for storytelling, combining strategic digital expertise with strong communications skills and a deep understanding of children’s rights, international human rights, and youth advocacy.I specialize in social media strategy, digital content creation, photography, research and advocacy, grant writing (with a 73% success rate), and written communications—including NGO reports for the UN Committee on the Rights of the Child.Passionate about credit unions, financial literacy, and helping communities access the tools they need to thrive.Outside of work, I read 100 books a year and love talking about them. I’m a #bookstagram enthusiast, a supporter of local small businesses, and a fan of sustainability, walkable cities, and public transit. I live a car-free lifestyle and see reading as both a form of meditation and a way to explore new worlds.
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