Laina McQueen
VP Commercial Excellence & Client Marketing | Moving marketing mountains for purpose-driven brands
- Role
- Co-founder, CMO at Free Beer Marketing Co Llc
- Location
- Wilmington, NC, US
- LinkedIn followers
- 500 followers
About Laina McQueen
I lead enterprise commercial growth at the intersection of strategy, customer experience, and applied AI—aligning go-to-market execution to revenue, margin, and retention.In my role leading Commercial Excellence and Marketing, I design and deploy AI-powered operating models that elevate how organizations compete: smarter buyer journeys, sharper commercial strategy, faster execution, and fewer wasted cycles. My work is grounded in outcomes over activity—driving performance across the full growth and retention lifecycle.I specialize in:Commercial Excellence & GTM Strategy — aligning marketing, sales, and delivery around clear value propositions, scalable growth motions, and disciplined execution.AI-Powered Growth & CX — applying AI to journey mapping, next-best-action modeling, persona development, and experience optimization.Revenue, Margin & P&L Leadership — building and leading high-performing teams with a relentless focus on efficiency, accountability, and profitability.New Revenue Creation — architecting high-margin offerings such as Marketing-as-a-Service, propensity modeling, CX optimization, and Voice of Customer intelligence.Enterprise AI Enablement — translating AI from concept to capability through practical agents, automation, governance, and change management.I’m driven by continuous improvement and long-term value creation; helping organizations grow smarter, move faster, and compete more effectively in an AI-enabled world.If you’re building the future of commercial growth, customer experience, or AI-powered go-to-market strategy, I’m always open to a thoughtful conversation.
Experience
Co-founder, CMO
Oct 2022 — Present · Sunset Beach, NC, US
Free Beer Marketing – Because Smart Marketing Should Be as Irresistible as Free BeerAs Co-Founder and CMO of Free Beer Marketing, I lead AI-driven digital performance marketing, storytelling, creative, and media mix strategy across both B2B and B2C. We blend cutting-edge technology with human creativity to craft marketing that doesn’t just convert—it captivates. From AI-powered customer journey optimization to full-funnel campaigns that drive measurable results, we make marketing smarter, sharper, and, dare we say, intoxicatingly effective.Want to make your brand the one people can’t resist? Let’s talk. First round’s on us.
Education
Fairfield University
Bachelor of Science - BS, Marketing
University of Vermont
Digital Marketing
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