Laina Kaffenberger

About Laina Kaffenberger

I am passionate about creative problem-solving and empowering creatives to reach their full potential. For the past ten years, I\'ve specialized in managing creative production and studio operations. My expertise lies in designing efficient systems and workflows that enable video departments to scale while preserving creative integrity. As a manager, I am dedicated to not only creating and refining processes but also empowering my teams for success. I believe in fostering an environment where team members can grow, innovate, and excel. By providing guidance, support, and opportunities for development, I ensure that my teams are well-equipped to meet challenges and achieve their goals.I thrive in environments where ideas and companies are in their early stages or ready for the next big leap. The opportunity to build something from scratch, be it a physical object, a practice, or an entire operational department, is incredibly fulfilling to me. I love to create opportunities for the unexpected and to push the boundaries of what is possible.

Experience

1. Head of Content Operations

   Favored

   Jul 2025 — Present

   I lead content operations at Favored, responsible for how our TikTok shop livestream and creative video work gets planned, produced, scaled, and improved.I focus on- Scaling our capacity for TikTok Shop live-streaming without sacrificing quality or burning our teams out- Designing structured, repeatable workflows for both livestream and short video production- Translating business goals and performance data into action- Identifying operational gaps early and fixing them before they become bottlenecks- Mentoring and coaching a growing team of new people managers

Education

• ArtCenter College of Design

  Brand Experience Design

• Virginia Commonwealth University

  Bachelor of Arts (B.A.)

• UCLA Extension Architecture and Interior Design

  Design and Visual Communications, General