Laina Davidson

About Laina Davidson

Hi! My name\'s Laina and I love a good story. 🪄With over 10 years of experience in B2B marketing and a background in journalism, my expertise is crafting memorable experiences with customer-centric marketing. Finding the right channel, with the right message, and the best moments to connect with customers is the core of my work. Acting as the connective tissue between product marketing, advocacy, customer success, and our customers, I set the strategy that drives users to that \"aha\" moment across every stage of the customer journey. A.k.a, lifecycle marketing. My expertise- Cross-channel marketing- Retention marketing- Marketing automation - Email marketing- In-product channels- Product marketing- Go-to-market ztrategy- Copywriting- SEO- Marketing analytics- Data-driven storytellingIndustries: Technology, Finance, Real EstateFocus: B2B SaaSOther things- Clifton Strengths Top 5: Input, Deliberative, Relator, Intellection, Competition - Enneagram Type: 8w7 (So I love a good challenge.)- Insights: 🟦 35% 🟥 35% 🟩 23% 🟨 7%- Myers-Briggs: INTJQuestions or book recommendations? DM me or shoot me an email: l••••••••@gmail.com Learn more: lainadavidson.com

Experience

1. Principal, Lifecycle Marketing

   Braze

   Aug 2025 — Present · Austin, TX, US

Education

• Oklahoma State University

  Bachelor of Arts - BA, Strategic Communications

Skills

• Event Planning
• Customer Service
• Photography
• SEO
• Marketing
• Social Media Marketing
• Corporate Blogging
• Final Cut Pro
• Content Strategy
• Videography
• Photoshop
• Marketing Communications
• Recruiting
• Video Production
• Microsoft Office
• Email Marketing
• Adobe Illustrator
• Social Networking
• Editing
• Social Media
• Content Creation
• Public Relations
• Media Relations