Laila Asbergs
Marketing & Communications Expert with B2B & D2C experience across industries. Skilled in creating & executing diverse marketing strategies to drive results.
- Role
- Marketing Project Manager at Alpine Armoring
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Laila Asbergs
Most brands struggle to balance data-driven strategy with authentic, human connection…
Experience
Marketing Project Manager
Jan 2024 — Present · Washington, DC, US
Spearhead strategic initiatives to drive brand growth and enhance market presence for a leading provider of armored vehicles. My responsibilities encompass a dynamic blend of marketing, website management, content development, business development, and sales operations, ensuring cohesive and impactful outcomes- Website Management: Oversaw the design, functionality, and optimization of the company\'s new website, ensuring a user-friendly experience and alignment with SEO best practices to drive organic traffic- Content Development and Management: Create and manage compelling content across digital and print platforms, including product descriptions, blog posts, and promotional materials, to strengthen brand messaging and customer engagement- Business Development and Sales Support: Provide comprehensive support to the sales team and general manager, assisting with inventory status tracking and sales monitoring to streamline operations and support revenue growth- Business Administration and Operations Management: Oversee general administrative tasks and operational processes, optimizing workflows, coordinating cross-functional activities, and ensuring efficient resource management to support organizational goals.
Education
Georgia Tech Scheller College of Business
BSM, Management, Marketing
1991 — 1995
Skills
- Social Media Marketing
- Salesforce.com
- Creative Direction
- Management
- Marketing Strategy
- Process Scheduler
- Social Media
- Writing
- Project Management
- Advertising
- Strategic Planning
- Crm
- Public Relations
- Internal Communications
- Marketing
- Corporate Communications
- Customer Relationship Management (Crm)
- Public Speaking
- Budgeting
- Event Planning
- Budgets
- Newsletters
- Sales Operations
- Video
- Marketing Communications
- Online Marketing
- Strategy
- Scheduling
- Event Management
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