Laiba Sheikh
Associate of Campaign Operations @ Dow Jones || May 2025 Grad of Rutgers Business School, New Brunswick
- Role
- Associate of Campaign Operations at Dow Jones
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laiba Sheikh
Hi! My name is Laiba, it\'s so nice to meet you! I am currently an Associate in…
Experience
Associate of Campaign Operations
Jul 2025 — Present · Princeton, NJ, US
Implementing and quality-checking marketing promotions across various platforms- Managing end-to-end campaign execution, from gathering requirements and coordinating with stakeholders/marketing teams, to QC and final launch- Analyzing insights of campaigns that were created for nurtures and webinars- Overseeing campaign tagging and metadata to enable accurate tracking, reporting, and optimization- Collaborating with cross-functional teams on offer management, user experience, testing, and campaign measurement- Partnering with QC and analytics teams to design test plans, monitor KPIs, and inform future strategies- Acting as a point of contact for web vendors and stakeholders, sharing expertise to improve campaign capabilities.
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