Lagan Mahipal
Marketing Strategy | GTM & Category Insights | Market Research | Sales Forecasting | FMCG & D2C Growth | Power BI | MBA - UBS
- Role
- Category Executive at Kool Lifestyle Pvt. Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Lagan Mahipal
I build brand strategies that translate consumer insight into measurable growth across…
Experience
Category Executive
Dec 2024 — Present · Mumbai, IN
ELFIE (₹99 Color Cosmetics — Mass Market)• Scaled MT distribution from 30 → 100+ Modern Trade stores and improved on-shelf availability by 35% in priority clusters.• Drove sell-through: 15–18 units/day per listed SKU (21 SKUs live in Reliance); optimized assortments to increase SKU velocity.• Led assortment strategy for 120+ SKUs, defined hero shades and regional mix using Power BI dashboards.• Cut NPD to-market time by ~25% by redesigning cross-team launch flows.• Negotiated a pilot institutional visibility package worth ₹10L+(More Retail — pilot, now discontinued).ELA (Premium Lingerie — ₹599 MRP)• Led 9 packaging redesign iterations (concept → sampling → final) to reposition Ela as a premium offering.• Managed vendor negotiations, MOQ optimisation and end-to-end production → launch execution in Pune via field sales.• Ran consumer validation loops and competitive mapping to refine positioning for pilot markets.Impact & Leadership• Translated store metrics into brand decisions: assortment, pricing, NPD and channel prioritisation; aligned sales, supply and creative to execute end-to-end.
Education
Universal Ai University
Masters in Business Adminstration
2023 — 2025
Manipal University Jaipur
Bachelor of Business Administration - BBA
2019 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.