Laetitia Dursel

About Laetitia Dursel

Full stack award-winning international marketing leader with strategic and operational B2B expertise. Thriving in sharp learning curve environments, skilled at identifying and maximizing opportunities to deliver sustainable growth balancing firm objectives with customer satisfaction. What excites me the most is working with innovating products, diving into data, improving user experience across various touchpoints, and bringing creative campaigns to life while giving back recognition to everyone involved.Some of my key accomplishments include- leading a marketing team after drastic layoff to deliver 4x more with 3x less people by implementing automation, processes, and dashboards and drastically improving cross-departmental communication, recognition and collaboration- leading the international market entry of a European company in North America, growing revenue by $8Mio after only 1 year and partaking in local acquisition to support growth- launching the first mobile app at a multi-billion utility provider (back when apps where still a novelty) to support customer care activities such as online payment and usage check.Specialties: GTM (new products, features, pricing, use cases), Lead Generation, Growth, Digital Marketing, Cross-Functional Team Leadership, Marketing Strategy, Customer Discovery, Data Insights, and a great thirst to learn.

Experience

1. Head of Marketing

   People Science

   Mar 2025 — Present · NY, US

Education

• Ichec Brussels Management School

  MBA, Finance

  2007 — 2009

• Northwestern University - Kellogg School of Management

  Marketing Leadership Program, Marketing/Marketing Management, General

  2021 — 2022

• Ichec Brussels Management School

  B.S., Engineering and Economics

  2004 — 2007

• Sapienza Università di Roma

  B.S., Mathematics

  2006 — 2007

Skills

• Online Marketing Analysis
• Market Research
• Team Leadership
• Digital Strategy
• Analysis
• Segmentation
• Competitive Analysis
• Customer Experience
• Recruiting
• Lead Generation
• Strategic Partnerships
• Marketing Communications
• Budgets
• Business Planning
• Social Media Marketing
• Consulting
• Communication
• Change Management
• Strategic Planning
• Marketing Management
• Market Analysis
• Analytics
• Business Strategy
• Management
• Sales Management
• Marketing
• Product Management
• Project Management
• Integrated Marketing
• Online Marketing
• Brand Management
• Marketing Strategy
• Strategy
• Management Consulting
• Business Analysis
• Multi-Channel Marketing
• Business-to-Business (B2b)
• Team Management
• Leadership
• Google Adwords