Laëtitia Devlieger
Head of Ecommerce @VEJA
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WORK HISTORY
Head of Ecommerce @VEJA
Replatforming & International Expansion- Led the Salesforce Commerce Cloud & Marketing Cloud project launch, orchestrated by my team (90 workshops and 850 mock-ups delivered)- Expanded from 5 to 12 currencies, 8 to 11 languages, with worldwide shipping - Migrated the Brazil e-commerce site to the global platform, standardizing processes in collaboration with the local team- Implemented a change management program and ongoing training initiatives// Conversion Optimization, Performance & Cost Reduction- Improved conversion rate by +2.9% through continuous customer journey optimization, based on KPI analysis and A/B testing- Since the launch of the new site 6 months ago, delivered over +50 initiatives and deployed +150 tickets, all with continuous ROI tracking and strategic adjustments to drive sustained growth- Achieved +30% cost reduction through effective supplier contract renegotiations while maintaining service quality// Omnichannel Strategy & Retail Alignment- Ensured alignment between e-commerce and our 17 physical stores worldwide (e.g, sales, launches, commercial calendar)- Developed and rolled out key omnichannel features: Click & Collect, omnichannel gift card/store credit, in-store returns, etc.// ManagementManaged a team of 18 people, including 5 direct reports
EDUCATION
INSEEC
Master's degree, Operational Marketing
OMNES Education
MSc Fashion Marketing, Design & Brand Strategies
Jean Condorcet
BTS Commerce International
ABOUT LAËTITIA DEVLIEGER
Head of Ecommerce chez VEJA
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