Laetitia C.

Field Marketing Manager Emea and Apj @Corelight

Responsible for planning and maintaining the Field Marketing and Event calendar for all regions of International, driving brand awareness and pipeline creation- Ensuring tight alignment between sales objectives and Field Marketing activities to net new opportunities- Planning logistics for and attending Marketing events including Tradeshows, conferences, webinars and joint channel and technological partners- Managing the production of marketing materials, including brochures, posters, and swag- Promoting events through different communication mediums including social media (Linkedin, Twitter), email campaigns and signature email campaigns (Sigstr)- Acting as the bridge between marketing and the business development team in order to drive lead follow up and lead conversion rates- Reporting on and measuring Field Marketing activity- Presenting and positioning marketing plans and concepts to different audiences- Training the Sales team on Marketing and Sales tools including 6sense and Linkedin Sales Navigator.