Laetitia Sereni

Sales and Marketing Development @Vikings Hotellerie

Normandie, FR

Business Development- Led business development for a portfolio of 23 franchised hotels (Accor and B&B Hotels) across 1- to 4-star categories, including the development of commercial strategy- Developed and implemented a comprehensive commercial strategy to drive growth across key segments: corporate, MICE, leisure, educational groups, FIT (Free Independent Travelers), OTAs, and direct bookings- Conducted a market study for the restaurant of the Ibis Falaise, identifying development opportunities and tailoring the offer to meet local and tourist customer expectations- Active prospecting: creation and maintenance of a client database, participation in international trade shows, development of partnerships, preparation of quotations and contracts, and establishment of strategic collaborations to expand the client base and increase occupancy rates- Implemented tailored pricing for leisure groups and created a seminar offer specifically for the MICE segment, contributing to targeted growth and revenue diversification.Marketing and Communication- Enhanced online visibility and optimized positioning on OTAs, driving higher user engagement and conversions- Audited and optimized hotel websites to improve user experience and brand alignment, resulting in increased online engagement and bookings- Created and managed a new website, revitalized social media channels (23 Facebook and Instagram accounts) with the support of an intern, and deployed a strategic communication plan to strengthen brand awareness- Revamped the company’s visual identity: new logo, updated graphic guidelines, and tailored brochures for each market segment- Launched customized offers and pricing structures, supported by sales materials and contracts tailored to each target audience- Collaborated closely with hotel managers to unify branding efforts, enhance brand visibility, and support sustainable portfolio growth.

Lycée Buffon (Paris 15ième)

Baccalauréat, Sciences économiques et sociales

Ateliers du Carroussel du Louvre

Préparation aux écoles d'Art Appliqué

ISTEC - Ecole Supérieure de Commerce et de Marketing

Master's degree, Marketing