Laetitia Sanchez
Strategic Marketing Leader | FMCG& Packaging | Sustainability | Leadership | Driving Growth, Innovation & Brand Excellence Across Global Markets
- Role
- Sr Marketing Manager at Amcor
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Laetitia Sanchez
Dynamic and results-driven marketing executive with 11+ years of international experience in the FMCG and packaging industries. Proven expertise in developing and executing high-impact marketing strategies, launching innovative products, and building strong brands across APAC, LATAM, Europe, and the USA.Adept at translating consumer insights and market trends into actionable plans that accelerate growth, increase market share, and enhance brand relevance. Recognized for leading cross-functional teams, and delivering measurable results in fast-paced, competitive environments.Key strengths include- Brand Management & Go-to-Market Strategy- Product Launches & Portfolio Management- Consumer Insights & Market Research (Kantar, Nielsen, Mintel, Euromonitor, GlobalData, IRI)- Cross-Functional Leadership & Team Development- Digital Marketing & CommunicationsFluent in English, French, Spanish, and Italian. Passionate about driving innovation and delivering value for leading FMCG brands.
Experience
Sr Marketing Manager
Jan 2026 — Present
Education
Mines Paris - PSL
Master's degree, Marketing and Innovation
2000 — 2003
Hult International Business School
Senior Leadership Program, Leadership
Skills
- Strategy
- Brand Development
- Project Planning
- Brand Management
- Marketing Strategy
- Crm
- Product Development
- Retail
- Marketing
- Budgets
- Business Process
- Management
- Social Media Marketing
- Fmcg
- Team Leadership
- Team Management
- Leadership
- Project Management
- New Business Development
- Brand Awareness
- Management Consulting
- Business Strategy
- Change Management
- Business Development
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