Lauren Armstrong
Senior Digital Marketing Manager Emea @Zscaler
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WORK HISTORY
Senior Digital Marketing Manager Emea @Zscaler
GB
A global cloud security company.Core responsibilities:• Create digital strategy to develop high quality leads for the EMEA region• Collaborate with multiple marketing teams to include digital activations as part of their programs• Develop strategic thought leadership programs and articles with key publications• Optimise campaigns and work with analytics to make best use of budget for each campaign• Report and analyse the success of digital marketing activities to align with ROI• Work with agencies where relevant to grow lead generation activities and optimise platforms• Strategise on multi-touch digital campaigns to move leads down marketing funnel• Act as digital marketing expert and inform campaign and communication activity
EDUCATION
Bell High School
High School
University of York
Master of Science, Social Media and Management
Lancaster University
Study Abroad Year, Communications, English
Carleton University
Bachelor of Arts High Honours, Mass Communication, English
OCAD University
Continuing Education - Digital Media Skills Certificate, Digital Communication and Media/Multimedia
SKILLS
ABOUT LAUREN ARMSTRONG
A digital marketing expert with 13+ years of experience in B2B tech marketing. Proven ability to manage multiple projects and lead teams. Develops strategy, implements, and maintains digital marketing campaigns that grow clients’ brand awareness and full funnel lead generation.
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