Melodie Maldonado
Sports Marketing & Sponsorship Leader | Driving Brand Impact Through Culture, Community & Purpose
- Role
- Executive Director, Head of Brand Sponsorships at Morgan Stanley
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melodie Maldonado
I build brands through sport, culture, and purpose.With 20+ years of experience in partnership and sponsorship marketing, I specialize in creating high-impact, results-driven collaborations that elevate brand equity while delivering meaningful value to communities. My work spans elite sports and entertainment properties including the Lakers, WTA, PGA, Yankees, Team USA, and the GRAMMY Awards.I’m known for bringing strategy to life through thoughtful storytelling, immersive experiences, and partnerships rooted in authenticity. I thrive at the intersection of brand, culture, and social impact; where business performance and purpose meet.At my core, I’m a relationship builder, a strategic operator, and a leader who believes great partnerships are built on trust, creativity, and shared ambition.
Experience
Executive Director, Head of Brand Sponsorships
Jul 2022 — Present · NY, US
Education
NYU Stern School of Business
BS, Finance and International Business
Indiana University - Kelley School of Business
MBA, Marketing & New Venture/Business Development
Northeastern University
Bachelor of Science (B.S.), Accounting and Finance
1994 — 1996
Skills
- Analytics
- Competitive Analysis
- Contract Negotiation
- Project Management
- Marketing
- Leadership
- Event Management
- Pricing
- Relationship Management
- Sponsorship
- Market Research
- Integrated Marketing
- Data Analysis
- Management
- Segmentation
- Strategic Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- Sponsorship Activation
- New Business Development
- Salesforce.com
- Program Management
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