Ladonya Ward

Visual Designer @Dentsply Sirona

Charlotte, NC, US

Collaborated with US and Global Site Operational Teams to design UI/UX assets, ensuring consistent design standards, guidelines, and strategies to maintain cohesive experiences across the site, resulting in increased user engagement and satisfaction.• Designed visual digital assets for new product releases, monthly promotional campaigns, weekly email, and social media promotions, to improve marketing effectiveness and increased product awareness.• Conducted research analysis and created user flows and high-fidelity wireframes for Dentsply Sirona World 2022 & 2023, working closely with product owners and developers to deliver an intuitive event experience that led to a 25% increase in registrations.• Successfully integrated high-fidelity visual design, typography, and branding of the site from a legacy system in AEM and provided design solutions based on technical constraints to ensure consistency across all aspects of the product, resulting in a seamless transition and an improved overall user experience.• Updated the SureSmile.com site by applying updated user flow and design assets while utilizing brand guidelines to maintain consistent vision with external and Dentsply Sirona’s SureSmile site experiences, leading to improved brand recognition and customer engagement.• Collaborated with the US Site Operations Team to design intuitive landing pages promoting DS loyalty programs and other promotional product releases, resulting in increased user engagement and customer loyalty.

East Carolina University

BFA, Art-concentration Textiles

CareerFoundry

UI Design, User Interface Design

FIDM

AA, Textile Design