Lacy Stockton
Energy Efficiency Marketing + Technical Solutions
- Role
- Principal, Marketing and Technical Solutions at Empower Dataworks
- Location
- Wenatchee, WA, US
- LinkedIn followers
- 500 followers
About Lacy Stockton
As a multi-disciplinary engineer, my diverse work centers around improving business processes, developing custom technical solutions to meet business goals, organizing creative marketing strategies, and leveraging data analytics to ensure organizations make informed decisions and deliver cost-effective marketing campaigns that convert.I have worked with companies throughout North and Latin America in a variety of fields from ecotourism to energy engineering, from new startups to large utility corporations. Working as an engineer, solutions architect, marketing strategist, and database whisperer, I bring marketing and process insights across industries, domains, and geographies and value working with diverse teams. I’m known for my analytical eye, enthusiasm for continuous improvement, and innovative, data-centric problem solving that help any team rise to the next level.
Experience
Principal, Marketing and Technical Solutions
Jan 2018 — Present · Wenatchee, WA, US
Assist with forecasting, modeling, and quantitative and statistical analysis for utility project planning using Python and MS Office Suite.• Direct a variety of projects in data analytics, energy management and planning, organizational transformation, process analysis and optimization, business and product strategy setting, and operational efficiency improvement using Lean principles. • Design and implement databases, software, and reporting systems including data visualization tools to facilitate workflows and reporting of key metrics. Develop tracking systems and split testing for digital marketing and communication. Evaluate technical solutions and software architecture for organizational fit.• Provide support for energy equity programs, strategic consulting for program design and evaluation to utility customer program teams; ensure utility client programs meet federal and state laws and regulations related to energy equity and efficiency targets.• Design, implement marketing strategies, campaigns across channels; lead search engine optimization (SEO), content writing, market research; develop tracking systems, split testing for digital marketing and communication; interpret results to optimize conversions and client revenue.• Deploy website usability (UX) tests to improve conversion rates using focus groups, surveys, interviews, and other feedback tools.• Lead data research and analytics for a wide range of goals from process monitoring to understanding the industry landscape and strategic engagement with customers and stakeholders.• Develop and maintain client relationships, support business development; develop related project budgets and proposals.
Education
University of Washington
Bachelor's Degree
2003 — 2005
University of Ottawa / Université d'Ottawa
Bachelor of Science (BSc), Bachelor of Applied Science (BASc)
2009 — 2014
Skills
- Database Administration
- Energy Efficiency
- Consulting
- Sql
- Microsoft Office
- Database Design
- Energy Management
- C++
- Mechanical Engineering
- Project Management
- Software Development
- Python
- Java
- Software Design
- Sustainability
- Public Speaking
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