Lacy Palianto

About Lacy Palianto

I’m a social media and digital media expert with extensive experience across B2C, B2B, and D2C marketing. I bring energy and creativity to every project, delivering strategic and results-driven solutions for brands across platforms including TikTok, Meta, Pinterest, and YouTube. I’m passionate about leveraging data and insights to craft targeted digital campaigns that drive meaningful engagement and measurable ROI.My background spans social media marketing, sales, compliance, and more—providing me with a 360° understanding of audience needs and buyer behavior. Currently, I serve as the Digital Trading Lead at Reckitt, where I oversee digital media trading operations and lead a team of media professionals through campaign planning, in-platform execution, and optimization. Acting as a strategic partner to the Consumer Engagement team, I ensure operational excellence, enforce media governance, and help scale best practices across the digital media workflow.From campaign activation and media buying to managing team performance and fostering cross-functional collaboration, my role sits at the intersection of strategy, innovation, and execution.Key Areas of Expertise:• Digital Media Planning & Buying• Paid Media Strategy and Execution• Campaign Management (Hands-on Keys Experience)• Paid Social Media Measurement and Optimization• Influencer Marketing• Organic Social Media Strategy• Employee Advocacy & Corporate Communications• Marketing for B2C, B2B, and D2C brands• Cross-Functional Team Leadership & Workflow Optimization• Stakeholder Communication and Media Governance?Send me a private message on LinkedIn

Experience

1. Digital Trading Lead

   Reckitt

   Apr 2025 — Present

Education

• University of Massachusetts Amherst

  Bachelor of Arts, Journalism/Communications

  2009 — 2013

Skills

• Journalism
• Quickbooks
• Creative Writing
• News Writing
• Time Management
• Facebook
• Public Relations
• Interpersonal Communication Abilities
• Powerpoint
• Blogging
• Research
• Customer Relations
• Editing
• Microsoft Office
• Event Planning
• Property & Casualty Insurance
• Psychology
• Final Cut Pro
• Wordpress
• Microsoft Word
• Administration
• Social Media
• Communication
• Social Networking
• Social Media Marketing