Lacy Marrujo
Marketing Strategist | Human Behavior Enthusiast | Building Growth Through Insight, Structure & the 7 Habits Mindset
- Role
- Senior Marketing Strategist at American First Finance
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lacy Marrujo
I’m a business-minded strategist with 20+ years in the subprime finance world — from…
Experience
Senior Marketing Strategist
Jan 2022 — Present
As a key contributor on the marketing team, I lead strategy development and cross-functional execution for initiatives that drive scalable growth. I approach my work with a systems mindset, blending behavioral insight, data analysis, and process optimization to align business outcomes with meaningful customer and team experiences. My recent work includes evolving a high-impact merchant loyalty promotion to expand reach and performance, and leading the strategy and integration of our new B2B marketing automation platform, Sugar Market. Lead and execute cross-channel growth marketing strategies that align business goals with customer behavior insights, driving measurable increases in engagement and acquisition. Partner closely with sales, product, and operations teams to develop cross-functional initiatives that improve lead quality and funnel efficiency. Implement data-informed marketing plans using tools such as PowerBI, ZoomInfo, SugarCRM and Sugar Market, with a focus on analyzing performance and iterating quickly for optimization. Support internal effectiveness by identifying and streamlining processes that improve team alignment, communication flow, and project delivery timelines. Bring a human-centered lens to strategy development, consistently grounding decisions in emotional intelligence, behavioral understanding, and systems thinking to enhance internal and external outcomes.
Education
Bellevue College
Associate of Science - AS, Business Administration
City University of Seattle
Bachelor of Science (BS), Business Administration and Management
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