Lacy Starling
Unapologetic NKY Fan | Entrepreneur & Fearless Leader | Storyteller
- Role
- President and CEO at LINK Media, LLC
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Lacy Starling
I am an entrepreneur and media executive with more than 20 years of experience building…
Experience
President and CEO
Oct 2021 — Present · Covington, KY, US
As the Founding CEO of LINK nky, I have led the creation and growth of a news startup dedicated to delivering reliable, community-focused journalism in Northern Kentucky. My role encompasses strategic vision, operational leadership, and innovative growth strategies to ensure our platform remains at the forefront of local media.Key Responsibilities and Achievements- Strategic Vision & Leadership: Established the strategic direction for LINK nky, guiding the organization through concept development, launch, and growth phases- Content Strategy & Editorial Oversight: Developed a robust content strategy that prioritizes journalistic integrity, relevance, and audience engagement. Oversaw editorial operations to ensure timely, accurate news coverage- Digital Innovation: Implemented advanced digital technologies to enhance user experience. Used data-driven approaches to optimize audience reach- Community Engagement: Built strong relationships with community leaders, local businesses, and residents to establish trust and credibility. Organized events and initiatives to strengthen community connection- Revenue Growth: Capitalized on revenue opportunities through advertising, partnerships, and subscription models. Secured funding to support our mission and expansion- Team Building & Management: Recruited and led a talented team of journalists, editors, and salespeople, fostering a collaborative and innovative culture.Impact- Launched LINK nky as a trusted news source, achieving rapid audience growth and high engagement metrics within the first year- Increased revenue year-over-year through strategic partnerships and innovative advertising solutions- Expanded our digital footprint, with a significant increase in social media followers and website traffic- Recognized for excellence in journalism with several industry awards.Under my leadership, LINK nky has become a vital part of the NKY community, providing timely and relevant news that matters.
Education
Malone University
Masters of Business Administration (MBA)
Kent State University
Bachelor of Science - Newspaper Journalism
Skills
- Transportation
- Microsoft Office
- Sales
- Training
- Logistics
- Fundraising
- Logistics Management
- Team Building
- Supply Chain
- Leadership Development
- Coaching
- Social Media
- Strategic Planning
- Freight
- Public Relations
- Marketing
- Public Speaking
- Non-Profits
- Event Planning
- Customer Service
- Teaching
- Nonprofits
- Event Management
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