Lacy Harvey
Vice President, Marketing at Hometown
- Role
- Vice President, Marketing at Hometown
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lacy Harvey
Enterprise software leader who has proven successes in leading global revenue enablement, customer marketing and and product marketing functions. I succeed most when challenged to develop scalable growth solutions that increase operational effectiveness, revenue potential, and product expansion. Creating relationships is at the heart of what I care most about – with my internal teams and with customers. I hold a Master of Science in Media and Communications and a Bachelor of Arts in Advertising and Public Relations.
Experience
Vice President, Marketing
Nov 2023 — Present
Leading the GTM engine at Hometown – driving demand, revenue, innovation, and growth. My role spans the full marketing spectrum, from strategy to execution, with a focus on reimagining the Hometown brand and expanding our presence as the go-to platform for schools and communities across the country.I oversee a team responsible for:• Demand Generation – Building and scaling ABM and multi-channel campaigns that fuel pipeline and revenue growth.• Product Marketing – Translating product value into compelling narratives that resonate with our diverse audience of administrators, parents, and community leaders.• Brand & Messaging – Evolving our brand identity and voice to reflect our expanded offerings across ticketing, fundraising, and websites.• Customer Marketing – Creating programs that drive adoption, engagement, and advocacy among our existing customer base.• Revenue Enablement – Equipping our go-to-market teams with the tools, content, and insights they need to win.
Education
Lynn University
Master of Science (M.S.), Communication and Media
Product Marketing Alliance
Product Marketing
2021 — 2021
Lynn University
Bachelor of Arts (B.A.), Advertising and Public Relations
Skills
- E-Learning
- E-Commerce Optimization
- Digital Media
- Multi-Channel Marketing
- Salesforce.com
- Sales Enablement
- Strategic Communications
- Google Analytics
- Microsoft Excel
- Product Marketing
- Zendesk
- Marketing Communications
- Video Production
- Photography
- Content Marketing
- Content Strategy
- Marketing Strategy
- Reporting & Analysis
- Video Analytics
- Creative Direction
- Web Content Writing
- Digital Marketing
- Email Marketing
- Learning & Development Solutions
- E-Commerce SEO
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