Lacy Gruen
Channel and Product Marketing Leader
- Role
- Director of Global Channel Marketing at Sophos
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Lacy Gruen
I build partner ecosystems that drive revenue.As a channel and product marketing executive with 20+ years in enterprise software and cybersecurity, I specialize in transforming go-to-market models into scalable, partner-first growth engines. I’ve led global teams through major inflection points — including transitioning to a 100% channel-led revenue strategy — while building programs that increase partner-sourced pipeline, competitive wins, and marketplace growth.My experience spans MDR, identity security, endpoint, compliance, automation, and enterprise platforms. I’ve launched global partner programs, led full-scale rebrands, driven $8M+ quarterly deal registrations, and built engagement frameworks that elevate both partner experience and measurable business impact.What I’m known for:• Turning strategy into operational execution• Aligning executive leadership around partner-led growth• Building high-performing, global marketing teams• Designing programs partners actually want to engage inChannel isn’t just a route to market — it’s a multiplier. And when done right, it transforms a company.
Experience
Director of Global Channel Marketing
Feb 2025 — Present · US
Leads the team responsible for all global channel marketing programs and initiatives - includes building and executing our communications, driving engagement, delivering partner incentive frameworks, creating and promoting the Sophos partner program resources, measuring partner satisfaction, and maintaining a consistent global partner experience.Sophos acquired Secureworks in February 2025. Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks.
Education
The University of Findlay
Bachelor of Science, International Business and Marketing
2000 — 2003
Mount Vernon Nazarene University
Business Adminstration
1997 — 1999
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