Lacy Benedetto-Hahn

About Lacy Benedetto-Hahn

Marketing, Operations, and Communications professional, skilled in developing and executing B2C and B2B marketing strategies, including retention and loyalty, life-cycle management, customer segmentation, and digital marketing, with use of CRM platforms to support, track, and optimize campaigns. Demonstrated success in process improvement and delivery of data driven insights to improve cost, quality, and service driven by a customer-first focus. CORE COMPETENCIES• Sales and Retention Marketing• Marketing Communications• Marcom• Process Improvement• Operations Strategy• Customer Experience• Channel Enablement• Chatbot Workflows• Operational Support• Change Management• Project Management• Public Speaking• Lifecycle Planning• Process DocumentationACCOMPLISHMENTS:Utilized LEAN value mapping methodologies to implement standardized sales procedures creating consistent experiences with a higher rate of resolution and reduced errors, resulting in a 25+ point increase in NPS within one year. Responsible for design and delivery of quarterly playbooks to support direct and indirect sales channels B2B and B2C sales effectively impacting sales performance over 118%(‘14) and 105%(‘15) of plan.Developed differentiated sales strategy and communications plan for both direct and indirect sales channels impacting sales growth to exceed over of forecast (‘13).Partnered with cross-functional departments to design and launch segmented marketing campaigns to decrease customer churn to all-time low of 1.5%(‘12).Implemented targeted offer strategy for local program negotiations saving over $1MM annually (\'12).

Experience

1. Senior Director Business Operations

   Fox Corporation

   Jul 2025 — Present

Education

• Northwest Nazarene University

  Bachelor of Science, Business Administration and Management, General