Lacy Williams
Founder and Chief Marketing Strategist @Tailfeather Marketing
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WORK HISTORY
Founder and Chief Marketing Strategist @Tailfeather Marketing
Tailfeather Marketing provides human-centered marketing that matters. We get to the heart of a story, and tell it to the people who care. We do this because, while data and metrics are critical-they are table stakes. Emotions bookend the decision making process. Emotions get people to engage, and emotions drive the act to decide. To get to the heart of a story, Tailfeather gathers broad perspectives to diverge and iterate. This gets our clients the richest end result and speeds transformation. In complex problem solving, people usually skip past divergence and solve too soon; this makes for tunnel-visioned solutions that don’t hit the mark. At Tailfeather, we do it differently. We get to know the people behind the solution, who they are serving and why. The answers to these questions never fail to serve as the thread we use to weave a story that is captivating, full of substance, and proves value. These are the essentials to filling a pipeline and shortening the sales cycle. Tailfeather is best suited for companies in transformation. Companies who want to define their story and companies who have outgrown their brand or are pivoting.
EDUCATION
UCLA
School of Theater, Film, & Television
Washington State University
Bachelor of Arts - BA, Communications (emphasis in PR) and Marketing
WSU - Edward R. Murrow College of Communication
Bachelor's degree, Communications w/an emphasis in Public Relations
SKILLS
ABOUT LACY WILLIAMS
I started Tailfeather Marketing, because I had discovered a way to market that teaches…
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