Lacy Smythe Edmondson
Senior Director of Culture & Events @Kendra Scott
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WORK HISTORY
Senior Director of Culture & Events @Kendra Scott
SKILLS
ABOUT LACY SMYTHE EDMONDSON
Marketer. Storyteller. Experience Maker. Culture Leader.Dynamic, performance-driven and strategic leader with extensive experience leading and executing integrated marketing and event strategies for visionary fashion, film and lifestyle companies. Expertise in building, launching and developing 360 Marketing and Sales strategies across cross-functional corporate teams.Success in creating innovative programs through strong partnerships across disciplines that drive the business forward. Consistent track record leading high-performance, high-energy teams with a synergistic approach to align all stakeholders and share information across all audiences. Passionate Event Producer and Marketing Leader within the industry. Pushing the boundaries of experience and storytelling, one brand at a time. Skilled in brand building through Brand Marketing, Public Relations, Sales, Cause Marketing, Retail Marketing and Experiential Marketing. Results driven, team oriented and experienced in direct collaboration with C-Suite Executives. Inspired by brands whose mission put their employees and customers at the center of everything they do.
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