Lacy Muhich

About Lacy Muhich

As the Creative Director of the Global Amazon Brand, I lead the development and implementation of Amazon\'s parent brand standards worldwide. My primary focus is on instilling consistency and coherence in a previously fragmented brand landscape. Reporting directly to Amazon\'s Chief Creative Officer, I collaborate with creative leaders across the company to drive a cultural shift in creativity. In my capacity, I oversee internal creatives and cultivate relationships with multiple creative agencies, ensuring the seamless transformation of projects into meaningful business outcomes.With over 15 years of industry experience, I bring a wealth of expertise from both in-house and agency roles. Before joining Amazon, I served as a maker and creative leader at Leo Burnett, where I conceptualized and executed digital campaigns, promotions, and cross-channel storytelling with measurable brand impact. My portfolio includes collaborations with a diverse range of well-known brands such as Coca-Cola, Molson, Fosters, Miller High Life, McDonald\'s, Samsung, and others.I\'m truly excited about creating concepts that touch the core of human thoughts and emotions, forging meaningful connections on a human level. I firmly believe that impactful ideas possess the power to change the world.

Experience

1. Creative Director - Global Brand

   Amazon

   Jan 2023 — Present · Seattle, WA, US

Education

• Columbus College of Art & Design

  Advertising and Graphic Design