Laurel Ackerman
Building full-funnel engines that turn marketing activity into revenueFull-Funnel Demand Gen & ABM Leader | AI & Automation for Acceleration | From First Touch to Closed Won
- Role
- Associate Member at Pavilion
- Location
- Arlington, MA, US
- LinkedIn followers
- 500 followers
About Laurel Ackerman
I’m a hands-on B2B marketing leader who builds and scales demand engines for SaaS companies. I connect strategy to execution—ICP and messaging, ABM, paid, content, lifecycle, SDR enablement, and analytics. I’ve led both PLG and sales-led growth motions and worked closely with sales to drive qualified pipeline. My focus is always on outcomes: predictable opp flow, better conversion, and faster revenue.I’ve built and scaled demand generation functions in high-growth environments, working with teams to align on the right accounts, the right messages, and the right plays to move deals forward. I like the balance of strategy and hands-on work — one day shaping an ABM plan for enterprise targets, the next making sure a nurture sequence actually lands in an inbox. For me, it’s all about efficiency, focus, and making sure nothing valuable slips through the cracks.Key Skills & Capabilities– Vibe Marketing, AI & Marketing Automation: AI-powered lead scoring, workflow automation, and predictive analytics to qualify, route, and convert faster– Demand Generation & ABM: Full-funnel programs including paid media, content, email, and targeted ABM for enterprise and high-ACV accounts– Sales & Marketing Alignment: Collaboration, enablement, and account planning to accelerate revenue and improve lead-to-opportunity conversion– Marketing Analytics & CRO: KPI tracking, A/B testing, and conversion optimization to maximize ROI across channels– Paid Media & Digital: Performance-based campaigns across search, social, programmatic, and paid content to drive demand– Event Strategy: Industry conferences, executive roundtables, and hosted experiences that generate measurable pipeline– Brand, Messaging & Thought Leadership: Strategic storytelling, PR, and partnerships to elevate market authority– Team Leadership & Industry Expertise: Building and leading hybrid/remote teams across SaaS, cybersecurity, AI, data/analytics, and financial services
Experience
Associate Member
Jan 2025 — Present
Education
Columbia Business School
MBA, Management, Marketing, Entrepreneurship
Syracuse University
Bachelor of Science - BS, Communications
Syracuse University
Bachelor of Science - BS, Communications, Semiotics, Film Art
Skills
- Demand Generation
- Online Advertising
- Product Marketing
- Social Media Marketing
- Saas
- Advertising
- Strategic Partnerships
- Strategic Planning
- Business-to-Business (B2b)
- Salesforce.com
- B2b
- Direct Marketing
- Management
- Market Research
- Forecasting
- Lead Generation
- SEO
- Marketing
- Start-Ups
- Marketing Communications
- Product Management
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Social Media
- Marketing Strategy
- Strategy
- E-Commerce
- Online Marketing
- Leadership
- Web Analytics
- Integrated Marketing
- Search Engine Optimization (SEO)
- B2b Marketing
- Marketing Management
- Email Marketing
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