Laci Wiggins
Vice President Client Services @Ledger Bennett
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WORK HISTORY
Vice President Client Services @Ledger Bennett
Austin, TX, US
Serve as senior client services lead for a portfolio of enterprise B2B SaaS accounts, overseeing strategic direction across beginning-to-end channels, including Paid Media, SEO, CRO, and RevOps- Act as primary executive point of contact for senior client stakeholders, aligning marketing strategy to pipeline growth targets, and these targets to evenue outcomes- Partner with C-suite and VP-level marketing leaders to connect acquisition strategy, lifecycle marketing, and long-term advocacy and revenue growth initiatives- Build and lead high-performing teams, fostering accountability, collaboration, and consistent high-quality client output- Develop executive-level marketing performance frameworks, including quarterly business reviews, integrated reporting, and growth forecasting to drive strategic client conversations- Champion a collaborative, insight-driven approach to client engagement, ensuring our marketing efforts evolve along with the client\'s objectives
EDUCATION
Oklahoma Christian University
Bachelor of Science (B.S.), Public Relations, Advertising, and Applied Communication
ABOUT LACI WIGGINS
Senior client services leader with 15+ years of agency experience building and growing long-term client partnerships across B2B, SaaS, and enterprise accounts. I specialize in translating complex, full-funnel marketing strategies into measurable business outcomes — leading teams that deliver pipeline growth, retention, and revenue impact for clients. Throughout my career, I\'ve served as a trusted strategic advisor to C-suite and senior marketing stakeholders, managing multi-million dollar accounts across paid media, SEO, CRO, ABM, and demand generation. I thrive at the intersection of client leadership and marketing performance — bringing the rigor of a strategist and the relationship instincts of a true account partner.
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