Laci Swann
Managing Director & Executive Editor @Tallahassee Woman Magazine
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WORK HISTORY
Managing Director & Executive Editor @Tallahassee Woman Magazine
Seamlessly directs daily editorial and publishing operations of all content, including developing the editorial calendar, assigning and editing all articles, and authoring the featured cover story, ensuring a high-quality publication.• Revamped the magazine’s overall layout and aesthetic within the first week of hire to enhance readership and engagement, notably creating a new brand guide and editorial style guide to establish magazine-wide standards.• Takes ownership of planning and managing deadlines and quality control, directing a team of writers and interns to produce compelling and accurate content, ensuring adherence to editorial standards, and fostering professional growth within the team.• Monitors and optimizes performance to meet traffic and growth targets by analyzing KPIs such as magazine and story views, unique visitors, and engagement rates and implementing data-driven strategies to achieve a 20% increase in monthly traffic.• Leverages immaculate grammar to oversee copyediting and proofreading procedures, guaranteeing flawless copy.• Hands selects and onboards a team of college interns, 2x each year, to craft articles for the magazine; directs all interns as well as the existing team of writers and designers, imparting a strong ability to identify strengths and talents to allocate story assignments appropriately.
EDUCATION
Florida State University
Master’s Degree, English Language and Literature, General
Florida State University
Bachelor’s Degree, English Language and Literature, General
Florida State University
Doctor of Philosophy - PhD, Literature, Media, and Culture
The George Washington University
Master’s Degree, Publishing
SKILLS
ABOUT LACI SWANN
I am an editorial leader and communications strategist with deep experience in content…
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