Lacey Ryan

Owner @Hadley James Lighting

Newport Beach, CA, US

Co-founded Hadley James Lighting, an online retailer of a carefully curated selection of high end timeless lighting based in Newport Beach, CA. Launched and scaled a successful e-commerce business, leading all aspects of operations, product development, SEO, customer service, and content strategy.+Collaborated with a freelance web developer to design and launch a website and online ordering system.+Managed successful online sales strategies and campaigns across multiple platforms.+Developed and managed a customer-centric knowledge base via blog, FAQ, and product pages.+Simplified complex ordering and shipping processes for customers and trade clients.+Hired a paid PPC consultant and helped to create and manage paid ad campaigns, successfully increasing our sales by 40% in the first 5 months.+Implemented an effective SEO strategy that increased organic traffic by 200% in 6 months.+Expanded product selection from 0 to over 2,500 product SKU’s in the first year.+Drafted and updated all support content and client-facing documentation to reflect new offerings and processes.+Oversaw customer experience lifecycle, support inquiries, and fulfillment using Shopify and email support channels.+Increased sales revenue by 30% year over year

Sydney Design School

Certificate IV, Interior Design

University of Colorado Boulder

Bachelor's degree, Communications and Technology, Arts, and Media