Lacey Won

About Lacey Won

I\'m an award-winning and 2x Webby-nominated social media and brand strategist with over 10 years of experience producing immense audience growth and engagement for both global brands and emerging startups alike.Currently, I lead creative strategy for organic social and influencers across all four brands within the Tailored Brands portfolio: Men\'s Wearhouse, Jos. A. Bank, Moores Clothing, and K&G Fashion Superstore.Previously, I led all social media strategy for Hunker, a home and design digital media brand. I created a best-in-class, multi-channel, data-backed social strategy that significantly increased overall audience and organic engagement. This strategy received a Webby Honoree Award in 2020, and included social video content that was nominated for Webby Awards in both 2021 and 2022. I also worked cross-functionally to develop cohesive brand strategy, positioning, and messaging, aligning multiple internal and external partners across marketing campaigns. In 2018, I had the privilege of speaking at Social Media Week Los Angeles, where my session on Instagram strategy resulted in standing room only in an 800+ person auditorium due to overwhelming demand. In 2019, I was a guest speaker at a UCLA social media marketing class and at Altitude Summit, a conference that fosters community among women in creative fields.I have experience in content strategy, community management, brand strategy, market positioning and messaging, competitive and market research, content creation, project management, and data analysis. I also have people management experience, having led a very successful social media team that produced significant organic growth and engagement.Want to get in touch or learn more about how I can contribute to the success of your business? Feel free to email me at l••••••••@gmail.com.

Experience

1. Manager, Social Media

   Tailored Brands, Inc.

   Jun 2024 — Present

   I lead creative strategy for organic social media and Creators/Influencers across all four brands in the Tailored Brands portfolio: Men\'s Wearhouse, Moores Clothing, Jos A Bank, and K&G Superstore

Education

• UC Santa Barbara

  B.A., Psychology, Art History

Skills

• Telephone Skills
• Data Entry
• General Office Duties
• Excel
• Instagram
• Office Management
• Multilingual
• Administrative Support
• Research
• Word
• Writing
• Office Administration
• Microsoft Word
• Spreadsheets
• Administrative Assistance
• Microsoft Powerpoint
• People Skills
• Twitter
• Outlook
• Administrative Assistants
• Microsoft Office
• Social Media
• Marketing
• Public Speaking
• Microsoft Outlook
• Quickbooks
• Fax
• Local Moves
• Customer Service
• Tumblr
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Facebook
• Move Coordination
• Social Networking
• Typing