Lacey Miranda
B2B Marketing & Client Strategy Leader | Global Platform Partnerships | Former Agency Lead for Snapchat | Enterprise Growth & GTM
- Role
- Group Account Director at VML
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lacey Miranda
Trusted People & Org leader driving growth and operational transformation across global brand portfolios (Dell, Direct Energy/NRG, Microsoft, Snap, Honda/Acura). Built high‑performing cross‑disciplinary teams, instituted Agile/SAFe ways of working, and unified complex scopes to increase capacity without fee growth, improve site uptime to 99.9%, reduce defects 63%, and compress admin waste hours). Guided multimillion‑dollar budgets and large programs spanning performance marketing, content operations, site consolidation, compliance, and QA automation.
Experience
Group Account Director
May 2023 — Present · CA, US
Executive owner of 5 enterprise automotive platforms supporting millions of monthly users - Lead 20+ FMC/MMC/mMC vehicle launches annually across engineering, UX, creative, and marketing - Orchestrate 35+ cross-functional partners across agency, OEM, MarTech, and retail ecosystems - Reduced launch risk and QA defects by 32% through governance and intake redesign - Increased platform uptime to 99.98%- Own Agile delivery for 12+ scrum teams across product, data, creative, and engineering
Education
Florida Gulf Coast University
A.A., Communication
University of South Florida
B.A., Communication
Skills
- Advertising
- Online Advertising
- Integrated Marketing
- Social Media Marketing
- Digital Marketing
- Graphic Design
- Flash
- Marketing Strategy
- User Experience
- Social Networking
- Creative Direction
- Marketing
- Email Marketing
- Digital Media
- Account Management
- Illustrator
- Interactive Marketing
- Mobile Marketing
- Digital Strategy
- Strategy
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