Lacey Gaitan

About Lacey Gaitan

I’m a growth-focused marketing strategist with 15+ years of experience helping businesses (from lean startups to large-scale B2B organizations) turn marketing into measurable revenue.At the core of my work is a simple question: What’s the fastest path to qualified pipeline without burning out your team or budget? That’s where I come in.Focus Areas:• Demand Generation & Pipeline Growth• Field Marketing & Event Management• SEO Strategy & Local Search Visibility• MarTech Stack Optimization • ABM Strategy & Execution• Messaging that Cuts Through Noise• Multi-Channel Campaigns That Actually Convert• Sales Enablement & Funnel Acceleration• Community-Led Growth & Customer Advocacy

Experience

1. Director of Field Marketing - North America

   LawVu

   Sep 2025 — Present

   Own and execute a high-impact field marketing strategy centered on premium events and relationship-driven experiences for legal leaders across North America and EMEA. Lead the end-to-end development of flagship and executive-level events from concept through to the details that make an experience memorable, including promotion, execution, and post-event acceleration- Legal Leaders Connect London 2026- Legal Leaders Retreats- Third-party event sponsorships I design elevated, memorable event experiences that strengthen relationships, build community, and directly support growth.

Education

• Texas State University

  Bachelor of Arts, Mass Communication: Public Relations

  2001 — 2005

Skills

• Inside Sales
• Client Relationship Building
• Analytics
• Implementing Processes
• Google Analytics
• Targeted Messaging
• Account Management
• Direct Marketing
• Salesloft
• Process Improvement
• Customer Relationship Management (Crm)
• Sales
• Email Marketing
• Crm
• Target Marketing
• B2b Marketing
• Lead Generation
• Digital Marketing
• Marketing Automation
• Netsuite
• Jira
• New Business Development