Lacey Johnson

About Lacey Johnson

Highly effective in Trade Marketing and Strategic Planning, with experience delivering results in management roles overseeing Brand Marketing and Management in the Wine and Spirits industry. Success driven by ability to build strategic business plans to consistently meet operating and fiscal targets.• Offers a history of results in leadership positions with Moët Hennessy USA, JUUL Labs, and North American Breweries.• Currently leads annual planning processes for Value Added Packaging across all Moët Hennessy USA brands.• In a prior role, established the Cycle Planning department for JUUL Labs. Oversaw the launch of the 3% Nicotine product which achieved 78% distribution and 50% of its commercial sales target in the first 30 days, and 100% of commercial sales goal within 60 days.

Experience

1. Senior Director, Trade Marketing & Marketing Operations

   Moët Hennessy

   May 2025 — Present · New York, NY, US

Education

• Canisius University

  Bachelor of Arts, Communication Studies

  2001 — 2005

• Canisius University

  Masters of Business Administration, Marketing

  2007 — 2012

• Hutchinson Central Technical High School

  Regents High School Diploma, Building Construction Technology

  1997 — 2001

Skills

• Public Relations
• Account Management
• Microsoft Office
• Sales
• Online Advertising
• Event Planning
• Management
• Social Media Marketing
• Beer
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Beverage Industry
• Market Research
• Press Releases
• Sales Management
• Microsoft Powerpoint
• Marketing Communications
• Leadership
• Retail
• Fast-Moving Consumer Goods (Fmcg)
• Marketing Event Planning
• Event Management
• Distributors
• Time Management
• Inventory Management
• Data Analysis
• Merchandising
• Social Networking
• Photography
• Sales Operations
• Customer Service
• Budgeting
• Marketing
• Public Speaking
• Social Media
• Advertising
• Brand Management
• Marketing Strategy