Louis Annunziata
Creative Director | Packaging & Brand Design Expert | Visual Storyteller | Shaping Brands That Connect - Driven by Strategy, Market Insight & Purposeful Design @lab87design
- Role
- Creative Director at The Fesco Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Louis Annunziata
Creativity has always been part of who I am. I was drawn to design, branding…
Experience
Creative Director
Mar 2023 — Present · US
Direct and supervise a team of multidisciplinary designers that consist of Packaging, Brand, Marketing, Social Media, Industrial, Graphics, and Copywriters.• Drive the creation and design for in-house brands across different product categories such as Beauty, Electronics, Fitness, Wellness, Smart Home, Novelty, and Housewares.• Collaborate with licensed brands to produce and execute products, designs, andmarketing strategies.• Manage all aspects of development for branding and packaging design from product innovation to presentations, retail displays, marketing/social media and websites.• Provide mentorship to team members to support their personal, professional, and entreprenourial development.• Coordinate with the manufacturing facilities in Asia to ensure product and packaging meet company standards.• Drive collaboration between departments to maintain brand consistency, integrity, and team building.• Create brand style guides to ensure consistency in both the overall identity and its aesthetic.• Manage the company\'s presence at CES, the global hub for Consumer Electronics, overseeing booth creation and coordination to showcase our brands and products to consumers.
Education
Nassau Community College
Associate of Applied Science, Commercial Art
2008
Fashion Institute of Technology
Bachelor of Fine Arts (B.F.A.), Packaging Design
2012
Skills
- Knowledge of: Flash | Dreamweaver | Maya | After Effects | Final Cut
- Logo Design
- Corporate Identity
- Adobe Creative Suite
- Visual Communication
- Illustrator
- Typography
- Proficient in: Power Point | Photoshop | Illustrator | Indesign | Acrobat | Word
- Branding
- Packaging
- Design Strategy
- Art Direction
- Layout
- Corporate Branding
- Graphics
- Product Development
- Indesign
- Brand Implementation
- Advertising
- Brochures
- Fluent in Italian
- Concept Development
- Creative Strategy
- Creative Direction
- Branding & Identity
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