Luke Smith

WORK HISTORY

EDUCATION

ABOUT LUKE SMITH

I have carefully tailored my career and experience to have the best all round knowledge of the industry as possible, and in doing so have found my true affinity within sports, streetwear and luxury. I have a proven record in managing huge business units for global brands, including adidas originals and Burberry. I have successfully managed the biggest apparel franchise in sports and streetwear:\'adidas originals 3 stripes\': worth 1 billion euros annually, as well as many other large business units within the adidas brand. I have also successfully managed the most iconic pattern franchise on the planet in the Burberry check. I feel my talents are unique in the marketplace with not only robust buying and merchandising experience, but I have also managed and driven businesses, product creation and strategies within sportswear giant adidas originals, and most recently in the luxury space with Burberry. Creating collections and product from concept to consumer. I am a highly motivated, enthusiastic, and driven sportswear fanatic. I have some great experience at incredible world famous brands where I have occupied some of the best roles in the industry. I have proven track record of huge impact and success whatever role I have occupied. I am extremely proud of my unique talents and perspective; offering great proven business acumen coupled with a great eye for product, trends, connection to culture and opportunities (coupling the art of fashion and the science of buying). I am extremely passionate about the culture within sportswear and streetwear culture as a whole, and I’m fascinated with the history and origins of brands, shoes, colours, and how these can resonate within popular culture and with consumers. I am a natural leader with strong business acumen: From robust financial business planning, channel segmentation/distribution strategy, critical path, order management, gross sales, efficiency and margin contribution. I have a 360 view on the business strategy and evolution, from brief and commercial needs to merchandising, design intent and operational practicality.