L. Shantanu
Product Manager Casa @Fino Payments Bank Ltd
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WORK HISTORY
Product Manager Casa @Fino Payments Bank Ltd
Here’s an overview of my key role and responsibilities- PRODUCT STRATEGY:Design differentiated CASA offerings from the ground up, blending financial inclusion with a premium product experience- GTM & ACQUISTION:Lead full-stack go-to-market execution with integrated sourcing journeys and sharp field-facing positioning- PRODUCT COMMERCIALISATION:Repackage legacy account variants with distinct narratives to drive adoption, habit, and product-market fit- CRM & LIFECYCLE JOURNEYS:Build behaviour-led engagement flows across onboarding, renewal, and reactivation- PROCESS OPTIMISATION:Redesign merchant onboarding to simplify field operations and increase activation speed- MONETISATION:Own the P&L across all CASA portfolio- defining the right mix of offers, incentives, and campaigns to optimise revenue, engagement, and retention- PAYOUT-MODEL DESIGN:Create performance-based payout systems with partner-level visibility to improve sourcing outcomes- CROSS-FUNCTIONAL:Work across tech, design, CRM, compliance, and sales to ship features aligned with regulatory and business intent- REGULATORY COMPLIANCE:Ensure product decisions align with evolving RBI mandates while maintaining momentum in delivery.
EDUCATION
Institute Of Hotel Management, Catering Technology and Applied Nutrition, Guwahati
Bachelor of Science - BSc, Hospitality Management
ITM Group of Institutions
Master of Business Administration - MBA
ABOUT L. SHANTANU
At Fino, I’ve been working across core and digital, shaping products that meet people…
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