Luis Morales
Senior Solutions Architect - Digital Native Businesses - Strategic Accounts Aws @Amazon Web Services (AWS)
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WORK HISTORY
Senior Solutions Architect - Digital Native Businesses - Strategic Accounts Aws @Amazon Web Services (AWS)
Munich, DE
Solutions architect for Germany\'s largest digital native businesses (>€1B revenue). I work backwards from customer needs, ride the architect elevator between strategy and implementation, and get in the engine room to validate solutions. I collaborate with AWS product teams to improve the platform based on real customer feedback.Customer outcomes• Zalando - Tracking platform using Apache Flink: 4x cost reduction, 40x latency improvement, 100% data-sync success rate across billions of monthly events• Delivery Hero - Billing (Step Functions): 99% reduction in workflow failures, 50% cost savings, 80% faster time to market, rolled out to 18 countries in 4 months• Delivery Hero - Image delivery (CloudFront): 35% latency reduction, 2B images migrated with zero downtime• Delivery Hero - Rider operations (EventBridge Scheduler): 5x scale improvement supporting 3M riders and 10M daily orders• Delivery Hero - GenAI (Bedrock): Production LLM systems for menu optimization, content moderation, compliance automationRecognition, thought leadership & ambassador• AWS Solutions Architect of the Year 2024 (Germany)• 4 published case studies; technical blogs on Flink and Kinesis; AWS open source contributor (20+ contributions)• Co-created content with Gregor Hohpe; speaker at AWS Summit Berlin, re:Invent, AWS Twitch, Aerospike Summit• Amazon FC tour guide and certified Learning from Amazon speaker: Lead executive tours through Amazon logistics operations, demonstrating how AWS and AI/ML power the fulfillment network. Showcase real-world applications of robotics, computer vision, and predictive systems that enable same-day delivery at scaleInternal• Mentored 25+ engineers; supported 8 promotions (incl. multi-level); active in recruiting and onboarding• Created the quality playbook for a new technical builder role — a problem-solving framework, AI prompt library, and handoff methodology now used across the program to standardize AI-assisted delivery
EDUCATION
Hochschule München University of Applied Sciences
Bachelor of Engineering - BE, Geotelematik und Navigation
ABOUT LUIS MORALES
I help billion-euro digital businesses turn complex problems into scalable systems — from real-time tracking at Zalando to global billing at Delivery Hero. I get in the engine room to prove they work.Senior Solutions Architect at AWS, functioning as a field CTO for Germany\'s largest digital native businesses. I advise Principal Engineers, Heads of Technology, and Directors of Engineering on architectures that actually ship. Zalando → Modernized tracking platform with Apache Flink 4x cost reduction, 40x latency improvement, 100% data-sync success rate Processing billions of events monthlyDelivery Hero (10M daily orders, 70 countries) Billing: 99% fewer workflow failures, 50% cost savings, 80% reduction in time to market → 18 countries in 4 months Image delivery: 2B images migrated with zero downtime, 10 days ahead of schedule, 35% latency reduction Rider operations: 5x scale improvement supporting 3M registered riders GenAI: Production LLM systems deployed at global scaleFoundation: Infrastructure as code · Serverless · Event-driven systemsPatterns: High-throughput real-time analytics · Complex workflow automationAI-native: Production LLM systems · Agentic architectures6+ years at AWS across ecommerce, logistics, and manufacturing. 4 published case studies. 20+ open source contributions. 25+ engineers mentored. AWS Solutions Architect of the Year 2024 (Germany). Co-presenter: AWS Serverless Office Hours and AWS Summit Berlin with Gregor Hohpe Content collaborator: Gregor Hohpe\'s AWS re:Invent session Speaker: AWS Summit Berlin, AWS Twitch, Aerospike Summit Author: AI-assisted coding standards and quality methodology; technical publications on CDK, Flink, and KinesisE-commerce · Food delivery · Logistics · Manufacturing · Automotive\' Always open to conversations about scaling platforms, GenAI in production, or building high-performing engineering organizations and developer enablement programs.\"Ærlighed i små ting er ikke nogen lille ting\"Honesty in small things is not a small thing.
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