Kyle Zimmerman

About Kyle Zimmerman

I\'m a dynamic and growth-focused sales and marketing executive with a proven track record of driving revenue, profit, and customer engagement across leading EdTech and publishing organizations. My experiences show I am a recognized builder of strong, customer-centric teams who deliver measurable results across complex stakeholder environments. Known for launching multi-million-dollar initiatives, transforming teams and processes from the ground up, and aligning cross-functional efforts to accelerate performance. I blend global K–12, Higher Ed and Adult Education SaaS expertise with deep strengths in GTM strategy, product marketing, and sales. My career has shown I am adept at strategic planning, effective execution, and translating customer needs into high-impact solutions.

Experience

1. Global Future Workforce Campaign Marketing

   Siemens Digital Industries Software

   Jun 2024 — Present · Cincinnati, OH, US

   Direct the Academic Marketing pod within Siemens’ engineering software division, driving global marketing strategy at the intersection of academia, industry, and workforce development. Manage a full-stack team of five, overseeing campaign planning, storytelling, lead generation, product positioning, and go-to-market execution. Align closely with strategy partners to connect product offerings to evolving market needs—most notably through the launch of a flagship microcredential delivered B2C via Coursera, while simultaneously driving B2B adoption by positioning it as a hiring differentiator with industry partners. Oversee a $1.3M budget and serve as the strategic conduit between internal product teams, academic institutions (B2E), and future-ready employers.• Drove Demand Generation Impact Across Academic Ecosystem: Increased website traffic by 134%, conversions by 164%, student downloads by 123%, grant requests by 109%, and Coursera registrations by 150%.• Launched Microcredential into the Market with Strategic Storytelling: Spearheaded messaging and go-to-market strategy for Siemens’ accredited microcredential offering, positioning it as a bridge between academic training and industry readiness.• Built Unified Positioning Strategy for Academic Engagement: Reframed narrative to “helping engineers become day one ready,” infusing the new positioning into website updates, sales enablement tools, and all outbound messaging.

Education

• Drexel University

  Bachelor of Science (BS), Graphic Design

Skills

• Sales Presentations
• Social Media Marketing
• Strategic Thinking
• Selling
• Small Business Marketing
• Consultative Selling
• Sales Operations
• Salesforce.com
• Sales Support Tools
• Customer Service
• Production
• Communication
• Edtech
• Sales Management
• Collaborative
• Marketing Strategy
• Publishing
• Content Marketing
• Marketing
• Strategy
• Management
• Team Building
• Relocation
• Training
• Strategic Thinker
• New Business Development
• Newsletters
• Publishing Services
• Academic Publishing
• Sales
• Email Marketing
• Coaching
• Business Development
• Leadership
• Digital Marketing
• Tech Savy
• Marketing Communications