Ky A.

About Ky A.

Strategic marketing and product leader with 7+ years of experience driving growth and operational excellence across B2B and B2C organizations. I specialize in demand generation, product marketing, lifecycle strategies, and marketing operations that deliver measurable results—from boosting engagement by 66% at Amazon to scaling global digital lead programs by 346%.I thrive on turning complex challenges into actionable solutions, combining strong technical expertise with leadership in cross-functional teams, campaign execution, and process optimization. Passionate about creating impactful customer experiences, optimizing workflows, and empowering teams to achieve ambitious goals.Techstack- CRM: Salesforce CRM- Marketing Automation Platforms (MAPs): Salesforce Marketing Cloud, Pardot, Marketo- Account-Based Marketing (ABM): 6Sense, Demandbase- Lead Management / Data Integration: Convertr- Data Enrichment: Zoominfo- Sales Outreach: Outreach, Salesforce Engage- BI / Analytics: Adobe Analytics, Google Analytics, SQL- Project Management: Asana, Workfront, Smartsheet, Wrike, Airtable- Email Optimization / Personalization: Litmus, Movable Ink- Event Management / Virtual Events: RainFocus- CMS / Digital Experience Platforms: Adobe Experience Manager (AEM)

Experience

1. Business Operations Manager

   Infor

   Oct 2025 — Present

   Key Focus: AI-Driven Engagement | Cloud Onboarding Strategy | Digital Experience & AdoptionLed strategy and global expansion of AI-powered nurture programs across three core products, launching internationally (EMEA, APAC, LATAM) and delivering 50% average unique open rates, 28% average CTR (peak 72%), 0% unsubscribe rate, and sustained 10% monthly adoption lift against a 5% benchmark. Managed entitlement-aware content governance, localization workflows (AI + human QA), and cross-functional execution across Marketing, Engineering, Customer Success, and Documentation teams.Launched Infor’s first Cloud Onboarding Roadmap, consolidating 9–10 fragmented communications into a streamlined 5-email activation journey across CSP, Gainsight, Concierge, Identity, and Cloud Launch teams. Partnered with Marketing to modernize templates and content architecture, aligning cross-channel onboarding experiences and improving operational clarity.Leveraged Gainsight PX to integrate in-app behavioral data and survey feedback with email engagement metrics, delivering actionable performance insights and optimization recommendations to senior leadership.

Education

• Cornell University

  Certification, Certificate Marketing Strategy

  2019 — 2019

• Naveen Jindal School of Management, UT Dallas

  Bachelor's degree, Marketing/Marketing Management, General