Kyrsti Schwarz
Sr Campaign Manager Sr Project Manager, Theatrical Marketing @Illumination
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WORK HISTORY
Sr Campaign Manager Sr Project Manager, Theatrical Marketing @Illumination
As Theatrical Campaign Manager, I lead the development and execution of go-to-market campaigns for theatrical titles, partnering with cross-functional teams to build dynamic, multi-channel strategies that drive successful launches and sustain audience engagement. Theatrical titles include Minions: The Rise of Gru, The Super Mario Bros. Movie, Migration, and Despicable Me 4. Execute high-impact activations across Domestic and 75+ International Markets, generating millions of audience impressions and maximizing brand reach. Streamline campaign workflows and communications to ensure seamless cross-departmental collaboration and creative alignment. Primary campaign manager, overseeing the creation, execution, and distribution of core campaign assets—including trailers, milestone updates, presentations, and reports for marketing campaigns. Manage marketing strategy execution for Illumination\'s Domestic and International marketing teams, including Theatrical AV, Publicity, Integrations, Multicultural, Experiential, Universal Symphony, and Home Entertainment.
EDUCATION
Loyola Marymount University
Bachelor of Arts Degree
University of California, Los Angeles
Extension Classes
IE Business School
Master of Business Administration (M.B.A.)
ABOUT KYRSTI SCHWARZ
Innovative and organized team builder with a diversified skill set including, but not…
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