Kyrsten van Natta
Director, Sports Marketing @Optimum Sports
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WORK HISTORY
Director, Sports Marketing @Optimum Sports
EDUCATION
Marist University
Bachelor’s Degree, Communication and Media Studies
SKILLS
ABOUT KYRSTEN VAN NATTA
Kyrsten has 10 years of experience in the sports & entertainment industry. She is the sports strategy lead for the OpenAI business at Optimum Sports. Prior, she was the sports lead at Beauty Co-Lab which is L\'Oreal\'s bespoke agency within Omnicom Media Group. Before BCL, Kyrsten was a Director with Publicis Sports and activated sports experiences across key national clients such as Inspire Brands, Samsung, Mondelez, Stellantis, American Family Insurance, Best Buy, Mattress Firm, and Reckitt. With a keen aptitude for ideating, negotiating, and executing partnerships on both a local and national scale, she has established herself as a rising star within the sports industry. Van Natta played an integral role in national deals executed with the NFL, MLB, Disney (College GameDay & the College Football Playoff), and WBD (March Madness), and locally with Madison Square Garden (New York Knicks, New York Rangers, The Christmas Spectacular Starring the Radio City Rockettes), Denver Broncos, San Francisco 49ers, St. Louis Cardinals, and the Kansas City Royals to name a few.While at Publicis, Kyrsten also served as a Co-Lead of Égalité’s New York chapter – a Publicis business resource group for LGBTQ+ employees and their allies.
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