Kyrie Akerley

About Kyrie Akerley

I lead digital brand and engagement strategy, guiding how brands show up consistently across web, social, email, and integrated marketing channels. My work focuses on shaping brand voice, developing scalable content systems, and ensuring messaging aligns with audience needs across multiple touchpoints.I own initiatives end to end, from strategic planning and editorial frameworks through execution, publishing, and performance review. This includes managing multi-channel campaigns, collaborating on creative and visual content, and building repeatable workflows that help teams move efficiently while maintaining quality and clarity.I work closely with leadership and cross-functional partners to align brand and campaign efforts with broader organizational goals, using audience insights and performance signals to identify gaps, refine strategy, and inform ongoing optimization.This role blends creative thinking with strategic execution, requiring strong ownership, adaptability, and a focus on building cohesive experiences rather than isolated outputs.

Experience

1. Digital Brand Manager

   Vertin

   Nov 2025 — Present · Minneapolis, MN, US

   I lead Vertin’s digital brand and engagement strategy, guiding how the brand shows up across web, social, email, and integrated campaigns. My work centers on shaping brand voice, building scalable content systems, and ensuring messaging connects meaningfully with audiences across key touchpoints.I own work end to end, from strategic planning and editorial frameworks through execution, publishing, and performance evaluation. This includes managing multi-channel campaigns, developing visual and short-form content, and creating repeatable workflows that support speed, clarity, and consistency as priorities shift.I partner closely with leadership and cross-functional teams to align brand and campaign efforts with organizational goals, while using audience insights and performance data to identify gaps, refine strategy, and guide ongoing optimization.This role sits at the intersection of creative storytelling and operational execution, requiring strong ownership, adaptability, and a focus on building cohesive experiences rather than isolated tactics.

Education

• Homestead High School

  High School

  2010 — 2014

• University of Washington

  Master of Business Administration - MBA, Marketing

• Colorado State University

  Journalism and Meda Communication Bachelor's Degree, Advertising, Applied Communication, and Digital Marketing

  2014 — 2018