Kyrie S.
Senior Director, Growth Marketing @insightsoftware
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WORK HISTORY
Senior Director, Growth Marketing @insightsoftware
Raleigh, NC, US
EDUCATION
University of North Carolina Wilmington
B.A., Communication Studies, Psychology
SKILLS
ABOUT KYRIE S.
I’m a Growth Marketing Leader with 13+ years of experience driving pipeline, revenue, and go-to-market success across B2B software. I specialize in building high-performing teams, scaling demand generation programs, and accelerating growth through data-driven strategy, GTM alignment, and innovative approaches like AI adoption.Currently, I lead Growth Marketing for the Reporting and Tools Businesses at insightsoftware, where my teams and I partner closely with Sales to deliver measurable pipeline impact and revenue performance. I’m passionate about empowering teams through coaching, collaboration, and a clear results-oriented vision.Prior to my current role, I led digital and demand generation at ShareFile, where I managed strategy, execution, and a team of marketers to accelerate pipeline and revenue growth. Before that, I was a Digital Demand Marketing Manager at Citrix, driving global SMB–MidMarket campaigns and optimizing programs to deliver measurable results. Earlier in my career, I built and executed data-driven media strategies for Enterprise clients.I hold a B.A. in Communication Studies and Psychology from the University of North Carolina at Wilmington—a foundation that continues to shape how I connect with audiences, influence decision-making, and drive marketing outcomes.
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