Kyrie S.
Growth Marketing Leader | B2B Software | Demand Generation • AI Adoption • Team Leadership • Pipeline Acceleration • GTM Strategy
- Role
- Senior Director, Growth Marketing at insightsoftware
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Kyrie S.
I’m a Growth Marketing Leader with 13+ years of experience driving pipeline, revenue, and go-to-market success across B2B software. I specialize in building high-performing teams, scaling demand generation programs, and accelerating growth through data-driven strategy, GTM alignment, and innovative approaches like AI adoption.Currently, I lead Growth Marketing for the Reporting and Tools Businesses at insightsoftware, where my teams and I partner closely with Sales to deliver measurable pipeline impact and revenue performance. I’m passionate about empowering teams through coaching, collaboration, and a clear results-oriented vision.Prior to my current role, I led digital and demand generation at ShareFile, where I managed strategy, execution, and a team of marketers to accelerate pipeline and revenue growth. Before that, I was a Digital Demand Marketing Manager at Citrix, driving global SMB–MidMarket campaigns and optimizing programs to deliver measurable results. Earlier in my career, I built and executed data-driven media strategies for Enterprise clients.I hold a B.A. in Communication Studies and Psychology from the University of North Carolina at Wilmington—a foundation that continues to shape how I connect with audiences, influence decision-making, and drive marketing outcomes.
Experience
Senior Director, Growth Marketing
Apr 2024 — Present · Raleigh, NC, US
Education
University of North Carolina Wilmington
B.A., Communication Studies, Psychology
Skills
- Microsoft Office
- Sales
- Fundraising
- Strategy
- Organizing
- Product Marketing
- Marketing Communications
- Promotions
- Crm
- Social Media
- Retail
- Public Relations
- Marketing
- Event Planning
- Fast Learner
- Creative Problem Solving
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